2024 LIONS Creativity Report Rankings released

Global agencies dominate report, with Ogilvy leading the way

Ogilvy has been named the most creative agency in the world for the second year in a row, according to the 2024 LIONS Creativity Report. The report, which is published annually by Cannes Lions, ranks the world's most creative agencies based on their performance at the Cannes Lions International Festival of Creativity.

Ogilvy topped the ranking with a total of 22 Grand Prix awards, followed by BBDO and DDB with 15 and 14 Grand Prix awards, respectively. The top 10 agencies in the report are all global agencies, with the exception of DAVID Madrid, which is ranked 10th.

The report also found that the United States is the most creative country in the world, followed by the United Kingdom and Germany. The top 10 countries in the report are all developed countries, with the exception of India, which is ranked 10th.

The LIONS Creativity Report is one of the most respected rankings of creative agencies in the world. The report is used by marketers and advertisers to identify the most creative agencies to work with.

Key findings of the report

• Ogilvy has been named the most creative agency in the world for the second year in a row.
• Global agencies dominate the report, with the top 10 agencies all being global agencies.
• The United States is the most creative country in the world, followed by the United Kingdom and Germany.
• The report is used by marketers and advertisers to identify the most creative agencies to work with.

Implications of the report

The LIONS Creativity Report has a number of implications for marketers and advertisers. The report can be used to:

• Identify the most creative agencies in the world.
• Compare the performance of different agencies.
• Track the trends in creativity.
• Make informed decisions about which agencies to work with.

The report is a valuable resource for marketers and advertisers who are looking to improve their creative output.

Conclusion

The 2024 LIONS Creativity Report is a comprehensive ranking of the world's most creative agencies. The report is based on the performance of agencies at the Cannes Lions International Festival of Creativity. The report can be used by marketers and advertisers to identify the most creative agencies to work with.